Archive for the ‘junk food’ Tag

Chips and a Movie

HaveHaveyou heard the latest Frito-Lay radio advertisement?
It’s nothing amazing or special, but it did catch me off guard, and I initially didn’t like it. I’m used to hearing oil companies tout their environmental friendliness (think BP) and car companies ranting about safety and MPG. What I’m not used to hearing are junk-food companies blatantly telling you to grab their brand’s bag of chips every time you sit down in front of a TV.
I can’t quote the recent Frito-Lay ad word-for-word, nor can I find a transcript of it on-line, but the gist of it centers around eating their brand of snacks every time you and your kids plop down in front of a TV. It makes sense – in front of the TV (or at the movie theaters) is where most people eat junk food… it’s just that I’m not used to hearing ads tell it like it is. What I am used to is the government censoring companies from advertising (the entire tobacco industry for example) and scaring other industries into socially-responsible obedience.
Ok, I might be overstating the government’s influence here — marketers are naturally going to try and focus on the aspects of their products that are most socially-acceptable (with or without the government’s help). But, trying to tell me, for example, that a glorified candy bar is good for athletic folks is kind of silly. I don’t eat candy bars for their health benefits, I eat them because they are delicious (and I don’t need to make an excuse to eat them).
Pasta and meatballs go together. The beach and the sun go together. Always stretch before exercising and be sure to have a Frito-Lay snack with your next rental movie (and be sure to share them with your kids!). There you go, you’ve sold me.

Have you heard the latest Frito-Lay radio advertisement?

 

It’s nothing amazing or special, but it did catch me off guard, and I initially didn’t like it. I’m used to hearing oil companies tout their environmental friendliness (think BP) and car companies ranting about safety and MPG. What I’m not used to hearing are junk-food companies blatantly telling you to grab their brand’s bag of chips every time you sit down in front of a TV.

 

I can’t quote the recent Frito-Lay ad word-for-word, nor can I find a transcript of it on-line, but the gist of it centers around eating their brand of snacks every time you and your kids plop down in front of a TV. It makes sense – in front of the TV (or at the movie theaters) is where most people eat junk food… it’s just that I’m not used to hearing ads tell it like it is. What I am used to is the government censoring companies from advertising (the entire tobacco industry for example) and scaring other industries into socially-responsible obedience.

 

Ok, I might be overstating the government’s influence here — marketers are naturally going to try and focus on the aspects of their products that are most socially-acceptable (with or without the government’s help). But, trying to tell me, for example, that a glorified candy bar is good for athletic folks is kind of silly. I don’t eat candy bars for their health benefits, I eat them because they are delicious (and I don’t need to make an excuse to eat them).

 

Pasta and meatballs go together. The beach and the sun go together. Always stretch before exercising and be sure to have a Frito-Lay snack with your next rental movie (and  share them with your kids!). There you go, you’ve sold me.